A collection of work I did as a student.
Everything you see is part of a constant process of addition, subtraction, revision, and upheaval.
Check back often for updates, OK? Sweet deal.
- AD/CW: Pete Ceran
- Updated: 10/21/10
- Tagline: "All-American Bar-B-Que Sauce Straight from the Heart of America"
- The Concept:
How American is a whiskey-flavored BBQ sauce? Perhaps as American as George Washington in a hot dog eating contest? Or exploding monster trucks filled with apple pie? Or pop-culture enfused rhetorical questions?
- AD/CW: Pete Ceran
- Updated: 5/25/10
- Tagline: "The Loudest Silent Alarm"
- AD/CW: Pete Ceran
- Updated: 10/20/09
- Tagline: "The Wonderfully Wintery Aftermeal Mint"
- AD/CW: Pete Ceran
Special thanks to Amanda Franko for co-developing the original concept. - Updated: 10/05/09
- The Concept:
Pandora's organic song selection gets a visual upgrade. Each playlist that the user creates becomes another branch on their Tree. The Tree is a visual representation of a user's musical preferences. The more the user listens to Pandora, the bigger the Tree grows.
Users can connect with installations and posters with their smart phones to add pre-made playlists to their Tree.
- 2009 National First Place Winners
- Account Management: Maria Sinopoli
Research & Planning: Paul Saviano
Media Director: Greg Rozmus
Creative Director: Pete Ceran
Book Designer: Erica Bruno - The Client:
The Century Council. A group of beer and liqour-distilling companies. - The Challenge:
Combat dangerous binge drinking on college campuses. (Good luck!) - The Concept:
It takes college students 2-3 years on average to learn what their drinking limit is. If we can teach them faster we can cut down on the window of opportunity for serious consequences to occur.
"The Stupid Drink" is a more tangible way of referring to each person's unique drinking limit. By giving the problem a name and introducing it in popular lexicon, students can more easily self-monitor themselves and their friends while they drink.
Symptoms of Stupid provide a mixture of fun and serious ways for students to tell if they are approaching their Stupid Drink.
